Stage 2 (completed)
March 25th
Digital Marketing: Attracting Customers and Sales Online
9.30 - 10.00h -- Reception of students in the digital classroom
10.00 - 11.00h -- Chapter 1:
The importance of online advertising in the digital ecosystem
11.00 - 11.30h -- Virtual coffee with attendees / Break
11.30 - 12.30h -- Chapter 2:
How to create your Facebook and Instagram ADS campaign in simple steps
12.30 - 13.30h -- Chapter 3:
How to create your Google ADS campaign quickly and optimized
April 1st
Digital Presence: Google Objective
The event will take place online for all registered participants (free of charge)
9.30 - 10.00h -- Reception of the students in the digital classroom
10.00 - 11.00h -- Chapter 4:
Make the most of your Google Business profile
11.00 - 11.30h -- Virtual coffee with the attendees / Break
11.30 - 12.30h -- Chapter 5:
How to attract customers through your website
12.30 - 13.30h -- Chapter 6:
Expand your business with new digital tools: podcasts, ebooks, infoproducts...
April 6th
Measuring and Analyzing to Improve
This takes place ONLINE for all registered participants (free of charge)
9.30 - 10.00h -- Reception of students in the digital classroom
10.00 - 11.00h -- Chapter 7:
Business Metrics
11.00 - 11.30h -- Virtual Coffee Break with Attendees / Break
11.30 - 12.30h -- Chapter 8:
Key Indicators for Your Business: What to Measure
12.30 - 13.30h -- Chapter 9:
Setting Up a Dashboard for Your Business, a Place to Understand Your Project
April 8th
Networking ELDA AVANZA: Meetings with Inescop, Digital District, Unisa, and Aracena.
It takes place online and is open to all registered participants (free of charge) Networking ELDA AVANZA: Meetings with Inescop, Digital District, Unisa, and Aracena 9.30 - 9.45h -- Reception of students and guests in the digital classroom 09.45 - 10.00h -- Networking presentation. Diego Tomás, Director of Genion, will speak 10.00 - 10.15h -- Greetings from the City Council and the Department of Economic Development, Industry, and Employment 10.15 - 10.30h -- Speech by Mayte Vañó, Communication Director of Distrito Digital GVA 10.30 - 10.45h -- First online presentation of the Industry 4.0 Demonstrator by Miguel Davia 10.45 - 11.15h -- Virtual coffee break with the attendees 11.15 - 12.15h -- Meeting with Eduardo Porta from UNISA. Model of international digital transformation in fashion and footwear 12.15 - 13.15h -- Meeting with ARACENA and other local businesses that are a model of digital transformation (WOW, LA RESERVA, RX ENTRENAMIENTO) 13.15 - 13.30h -- Farewell and closing remarks
